The domestic pickup industry is rapidly maturing. On October 31, Deputy Secretary-General of the China Association of Automobile Manufacturers Min Zhimin disclosed to the Nanfang Daily reporter that the CAAC considered separating the pickup truck from the truck as an independent vehicle model for production and sales statistics and industry observation, possibly in January next year. Formally implemented.
At the first China Pickup Culture Festival organized by the China Association of Automobile Manufacturers and the China Automobile Dealers Association and organized by Great Wall Motors, Zhimin said that from January to September this year, domestic commercial vehicle sales were 2.42 million, an increase of about 16 percentage points year-on-year. The truck growth rate reached 30%, the fastest growth rate. The sales of pickup trucks account for about 12% of trucks and 17% of light trucks. Considering that the pickup truck has developed rapidly and the industry has matured in recent years, China Automobile Association plans to use it as an independent vehicle type for statistics.
According to the reporter, independent classification will have positive significance for the further development of pickups. At the "two sessions" this year, representatives of the automobile industry once called for the long-term practice of restricting pickup trucks to trucks, which has hindered the development of pickup trucks to a large extent. Domestic pickup trucks are already equivalent to cars in terms of technology and emission standards. Therefore, policies should be lifted for pick-ups into the city to boost car consumption. After the pickup truck is separated from the truck, it will be easier to secure policy support.
Great Wall Motor, a major manufacturer of domestic pickup trucks, believes that the third wave of consumption of pickup trucks has already arrived and that the Chinese pickup culture is taking shape. According to Liu Tongfu, marketing director of Great Wall Motor Sales Co., Ltd., in the first wave of the 1980s, pickup trucks were mainly low-cost trucks. In the late 1990s, domestic pickups entered quality consumption. In the current third wave of consumer consumption, pickup trucks have become daily life. New products are also pursuing technology and fashion, and are favored by individual consumers. "The pickup culture in the United States is a passion, Japan is a practical one, and the Chinese pickup truck is characterized by a wealth of progress, forming a third branch."
According to reports, the Great Wall pickup has been the first in the domestic pickup industry for 11 consecutive years. From January to September 2009, Great Wall pickups sold 52,000 vehicles. Liu Tongfu said that the Great Wall Wind Jun pickup has achieved unlimited sales rights in Europe, and South Africa and Russia can be equally divided between Ford and Toyota pickup trucks.
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