With the rapid development of China's economy, Scania believes that many logistics and transportation companies from China will inevitably favor high-end heavy trucks after several years.
Unlike domestic auto companies, foreign automakers often need to prepare a new product for a long time. In addition to cultural and market differences, the length of time may be more considerate of a company's rigorous attitude towards technology and quality.
On May 18th, Scania, which enjoys the reputation of “Road Kingâ€, launched a brand new R series heavy truck in Shanghai. It is reported that this top product representing the advanced level and development direction of the heavy truck industry in Europe and even in the world before the launch in September last year in Europe, has been tested in the Scania's technology center for 5 years. This time landing in China, but also compared to Scania's last P, G, R series of heavy trucks put China into operation nearly three years later.
“We have given a new life to the very familiar R-series cab. We have successfully combined aesthetic and attractive appearance with improved cooling system and aerodynamics and other functions. The quality of the interior is further optimized and the style is closer to that of a luxury sedan. We want to enhance the sense of honour created by the cab while ensuring that the truck is safer, easier to handle and more comfortable.†Christopher Han, Director of Industrial Design, Scania Group Sen told "Times Auto" that the new R Series can be equipped with Scania Driver Support (SDS) developed by Scania, which is combined with the highly acclaimed Scania driver training program. , To make immediate evaluation and continuous assessment of the fuel consumption level, driving efficiency, and skills of the driver in actual operation, it can help the driver to improve driving skills, overcome bad driving habits, and effectively reduce fuel consumption.
“Using this system can save fuel consumption by 10%. It doesn’t sound like much, but usually a car needs to consume 60,000 to 70,000 liters of diesel a year. A savings of 10% means savings of 6,000 to 7 thousand litres of diesel. Christopher Hansen told reporters that in Sweden, a modern family can't use so many heating oils a year. In other words, the amount of diesel fuel saved is considerable.
But even so, will the Chinese market accept the "big guy" whose price exceeds that of the BMW 7 Series [Reviewing Image Forum] before the top-end product of the R series costs more than 1.5 million yuan? In other words, will such a high price lead to the high and low returns of Scania's Chinese market?
Mats Harborn, general manager of Scania Sales (China) Co., Ltd., who has lived in China for nearly 20 years, has his own unique insights. He told reporters. “At present, China’s outstanding professional logistics and transportation companies have reached international standards in some aspects. With the rapid development of China’s economy, Scania believes that there will be many logistics and transportation companies from China in a few years. All aspects are among the best in the world. Being cautious of logistics equipment, these internationally-standard logistics companies will inevitably favor the selection of high-end heavy trucks."
Although there are many logistics companies in China that already have world-class standards, most logistics companies still do not have this level. In He Mo-chi's view, logistics costs in Western Europe, North America, and other countries account for the lowest level of GDP, and currently China is very high, so Scania is very optimistic about launching the R series high-end heavy trucks.
"In the next eight years, China's logistics level will be greatly increased. Scania believes that in the next eight years, the domestic low- and medium-end heavy trucks will gradually disappear. Instead, they are low operating costs, economical and durable, safe and reliable, and have a long service life. Heavy trucks will become the mainstream of the market. Therefore, it can be said that the Scania R series will look even longer."
He Mochi’s words are not unreasonable. In recent years, not only international heavy trucks have brought high-end heavy truck products to China, but domestic heavy truck giants have also focused their attention on high-end market segments. Sinotruk and MAN, GAC and Hino have established joint ventures and cooperation with Futian. In addition to Mercedes-Benz, SAIC Hongyan and Iveco, in addition to other liberation, Dongfeng, Shaanxi Auto, Valin and other state-owned enterprises have also launched their own high-end heavy truck products.
The performance of the market can best illustrate the problem. As early as two years ago, the sales volume of Mercedes-Benz heavy trucks in China began to appear as “blowouts,†and Scania’s sales in China in January-April this year have also fully surpassed last year's sales in China. . “As a result, we think it is only a matter of time before the R series products are favored in China.†He Mochi said that the Scania Group, established in 1891, is one of the world’s leading commercial vehicle manufacturers and a profitmaker of the global commercial automotive industry. The strongest company. In 2009, Scania withstood the test of the global economic crisis and successfully maintained its profitability, continuing the legendary history of the company’s continuous profit for more than 70 years. Since the R Series was launched in September last year, the performance in the European and American markets has been expected to exceed expectations, with production and sales exceeding Scannia's expectations of 30%.
“In the past, we believe that Scania's traditional P3806X2 and 4X2 can already be fully suitable for logistics transportation in economically developed areas such as North (Beijing) Shanghai (Shanghai) Guangzhou (State), but now this view will change.†He Mochi told According to the reporter, Scania wants to maintain a higher market share in the above areas, and apart from deepening its marketing and services, it also needs more detailed circuit designs and models. More than 4,000 kilometers of ultra-long lines from Guangzhou to Xinjiang will require more reliable models, such as the Scania G470, and even a few weeks ago, Scania's new V8 series of heavy trucks. The new V8 heavy-duty truck is the most powerful truck in the world, with a horsepower of 730 and a torque of 3,500 newtons per meter, which is equivalent to the power of an astonishing number of automotive engines. According to He Mochi, high-end heavy trucks in China are a clear trend in the future.
Of course, in addition to products, Scania has become more and more important to services.
He Mochi told reporters that Scania is currently serving 1,500 service companies worldwide, of which Europe alone exceeds 1,000. In China, there are only less than 10 districts. “But from this year onwards, we will tilt the service network slightly towards Asia, especially the Chinese market. But this takes time. We must know that it takes time to build a huge service system. Just like Scania wants to establish a wholly-owned factory in mainland China. Like a joint venture factory, Scania can consider this problem at least annually if it sells more than 10,000 heavy trucks in China."
Hubei ruiyate Automobile Co.,Ltd , https://www.ruiyateworkingtruck.com