China's compacted machinery manufacturing industry has become an important part of the world's compacted machinery manufacturing industry through technology introduction, digestion and absorption, and innovative design. Manufacturing technology is increasingly close to the world's advanced level. At present, the industry has the following ten operating characteristics:
The first is to establish a modern management system and enhance the core competitiveness of enterprises.
The competition in the roller compactor industry has become increasingly fierce, and all manufacturers have deeply realized that the competition in the market is in the final analysis the competition of product quality and technology and the competition of production and operation management. Xugong, Luojian, Sanming and other manufacturers have introduced advanced foreign modern management mechanisms, strengthened internal management, and operating activities are strictly conducted in accordance with ISO9001 quality management standards to enhance the company's core competitiveness.
Xuzhou Construction Machinery Factory established a comprehensive quality system based on user demand-oriented and full participation, fully implemented the lean production organization method, promoted the depth and breadth of application of MRP II/ER P in enterprise management, and promoted The production management is scientific, procedural and standardized. Taking the station system as the leader, it changed the traditional mass production organization method, realized the lean production and personalized manufacturing of products, and promoted the innovation of production organization.
The second is to carry out strategic research and focus on the long-term development of the company.
Expanding product strategy research and realizing new breakthroughs in the market has become a common issue for compacted machinery manufacturers. For example, Luoyang Construction Machinery Factory insists on using specialty products and high-tech products to dominate the market, sticks to the main direction of main industry refinement, and implements product innovation. strategy. The company has formed a consensus on “developing by variety and seeking incrementalness from new products†and strives to achieve the goal of “allowing users to satisfy all needs in the purchase of rollersâ€. They are pursuing characteristics in product development, grasping the gaps, and seizing the market commanding heights.
The third is the reorganization of assets, small businesses enter the big group
The continuous construction of highways, railways, and water conservancy infrastructure has caused other large construction machinery groups to be optimistic about the compaction machinery market, and some small compaction machinery manufacturers have also joined forces for their own development needs, such as Sanming Heavy. In November 1998, the machine factory joined Xiagong Group and changed its name to Xi'an Group Sanming Heavy Machinery Co., Ltd. Xiagong Group invested 20 million yuan to start the development of the roller. In August 2000, Jiangyin Traffic Engineering Machinery Plant merged into Liugong Group, and Liugong Group invested 11 million yuan to establish Jiangyin Liugong Road Machinery Co., Ltd. as a company that Liugong Group specializes in compaction machinery production and development.
Fourth, product technical performance to adapt to the western environment
Mainly compacting machinery companies. According to the characteristics of the natural environment of the “three highs†(high altitude, high altitude, and high windiness) in the western region, we strive to meet the individual needs of users and develop multi-level, multi-level, satisfactory products. Adaptive adjustment of existing products, such as the use of high-power engines, the use of supercharged engines, installation of low-temperature starting devices, multi-stage air filtration and other measures. Xuzhou Engineering Machinery Manufactory developed Y Z18S desert vibratory roller, X S190H, X S200H high-pressure vibratory roller, Luo Jian developed Y Z14B-2, Y Z16C vibratory roller and other products suitable for the west, and Sanming Heavy Machinery developed the triple desert. Wang vibratory roller and so on.
Fifth, the increasingly fierce market competition has increased market variables.
Domestic and foreign manufacturers have been optimistic about China's compact machinery market. On the one hand, foreign investors have increased their investment in the Chinese market. On the other hand, many domestic manufacturers are involved in the compaction machinery market. China's market for pressure-rolled machinery is no longer the situation in which Xugong and Luojian have dominated the world, and the new competitive landscape has begun to emerge.
At the same time, the addition of more powerful competitors such as Wuxi Ingersoll Rand, Caterpillar, Sany Heavy Industry, Shandong Changlin, and Linyi BMW has continued to intensify competition in the compacted machinery market. The limited compaction machinery market has caused the oversupply situation due to unrestricted factory expansion. We believe that the industry has entered the unregulated competition market in the footsteps of the step loader industry.
Sixth, the rise of construction machinery leasing market
The leasing business of construction machinery appeared in the 1990s. Since the market structure of domestic construction machinery has changed from the seller’s market to the buyer’s market, each manufacturer has adopted “instalment payment†and “buy rental service†in order to expand the market share of its own products. "Flexible sales methods such as "first lease" and "operating lease" have expanded market share. In order to optimize the existing assets, the owners of construction machinery have also adopted the leasing business for equipment configuration management. At present, there are more than 100 rental companies with more than 30 million yuan in assets, and there are countless private and individual leasing companies. However, in general, the construction machinery leasing industry is still small in scale and low in grade. It is mainly operating leasing and intra-system management, which has a considerable gap with foreign countries. However, the rise of the leasing industry objectively limits the sales of construction machinery products.
Seventh, adjusting marketing strategy to enter the western market
Compacting machinery manufacturers in order to seize this rare historical opportunity of western development, promote infrastructure construction in the west, generally increase the western marketing force, send more marketing staff, increase marketing agencies, provide people, finance, and material The support further strengthened the western region's after-sales service and spare parts supply.
In 2000, XCMG Group has sold more than 70 types of construction machinery in the western region, and sales in the west have reached 20% of company sales. Luo Jian has set up ten offices in Tibet, Qinghai, Inner Mongolia, and Ningxia in the western region, which has enhanced regional marketing capabilities.
Eight is to improve product quality and expand the international market
Adopting high technology, improving product quality and opening up the international market have become the consensus of leading manufacturers in the compaction machinery industry. Through various methods such as technology introduction and technological innovation, domestic manufacturers are developing high-intelligence full-hydraulic, large-tonnage, impact roller, and unmanned roller, for example, Xuzhou Construction Machinery Manufacturing Co., Ltd. has successfully developed using international advanced technology. 2000 boutique Y ZC12A double drum vibratory roller is a combination of contemporary advanced technology. Jiangyin Machinery Factory cooperated with the National University of Defense Technology. The successful development of the W 1102D Z-type unmanned vibratory roller, which integrates automatic driving and intelligent control, has created a new field of driverless driving in China.
The leading manufacturer of compacting machinery—XCMG, Luojian, and Shanghai Jintai actively used various import and export banks and self-support import and export companies to organize the export of road rollers. In 2000, the export countries were Indonesia (112 units) and the United States (73 units). There are more than 20 countries including Iraq (43), Zambia (37), Bangladesh (32), and Ethiopia (16).
Nine is that product updates and technological innovation are in the immediate concern
At present, the domestic compaction machinery manufacturing industry generally pays attention to the development of new products. Key enterprises have made significant progress in computer applications, modular design, and flexible manufacturing. The introduction of personalization concepts and industrial design technologies has led to the introduction of new products to more varieties and more products. Functional and personalized direction. Xugong and Luo Jian paid attention to the upgrading of foreign technologies introduced in the 1980s, and carried out series expansion and derivation of the broadband range, and developed desert-type and high-type prototype vibratory rollers adapted to the development of the western region. However, the lack of technological innovation in the entire industry can only be traced to foreign advanced technologies.
Tenth, there is a gap in product quality and the industry is in poor order of competition.
In recent years, domestically-made compaction machinery has greatly improved its manufacturing quality through careful design and internationalization. However, it still has a large gap compared with foreign products, mainly due to poor work reliability and high early failure rate. The main problems in the domestic compaction machinery manufacturing industry are the lack of careful design research, the rigorous control of the assembly process, and the lack of sufficient attention paid to experimental research. Some companies do not have development conditions and hard-to-use projects, and new models have not been subject to stringent assessments. To rush to the market, the result is that the quality factor is inherently inadequate, and the desire is not reached.
In vibratory rollers, we are faced with strong opponents from abroad, and there are significant gaps in quality, performance, service, means, and mechanisms. High-value-added products such as full-tonnage hydraulic vibration and double-drum vibration are not competitive enough. . The number of individual project contracting teams has increased, and the brand influence has decreased; regular and informal bidding activities, public relations costs have risen significantly, and the conditions are harsh to be unbearable; the installment contracts have remained high, it is difficult to regulate management, and the debt risk has increased significantly; Competing prices, disorderly competition causes bad results.
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