The demand for automatic transmissions in the current market is increasing year by year. Many Chinese self-owned brand vehicle companies are competing for the market, and they have also begun to accelerate the pace of matching automatic transmissions for strategic models. It can be said that in the current situation of many self-owned brand vehicle companies, it is the opportunity for the development of autonomous automatic transmission companies. However, the collective silence of these independent enterprises is indeed anxious. How to break the stalemate in the hard-won independent brands? The author believes that the development and expansion of self-owned enterprises must start from the internal and external factors at the same time, and a two-pronged approach is the solution.
First, companies must achieve internal strength. It is urgent to improve the core competitiveness of enterprises. From the point of view of the author, the gap between independent enterprises and foreign brands is mainly reflected in the reliability and consistency of products. Automatic transmission products are technically complex and need to meet the harsh conditions of different working conditions. At the same time, it also requires mass customization. The difference in the quality of different batches of products is the biggest headache for OEMs. In addition, the lack of advanced technical personnel is also a factor in the slow development of independent enterprises. From attracting talents, nurturing talents, and retaining talents, independent companies must pay attention. In the current coexistence of opportunities and challenges, self-owned enterprises need to be stronger.
Objectively speaking, market competition is so fierce that self-improvement is not enough. Support from all parties is also an important guarantee for the rapid development of independent brands. First of all, vehicle companies should abandon their skeptical attitude towards independent component companies and give them an opportunity to show their strength. Compared with foreign investment, independent brands also have the advantages of communication, cooperation and service. Secondly, for autonomous parts companies that have mastered core technologies, local governments should give more support in terms of policies to make their own brands stand firmer and stronger.
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