On November 25th, the first Guangzhou International Auto Show opened in Weizhou Island. At the same time as Peugeot, Citroen, Volkswagen, GM, Nissan, Aeolus, Honda and other brands exhibited, the private auto company Baolong Group took the lead in its MPV and buses series. Unprecedented appearance of the lineup has become one of the highlights of this exhibition.
At the Guangzhou Auto Show, Baolong Group leased an 800-square-meter booth. It is the largest one ever exhibited by private enterprises at international auto shows and it is also the first time that private auto companies have entered international pavilions. According to Baolong Group’s top management,
The Baolong Pegasus MPV exhibited at this auto show will become the flagship product of Baolong next year.
Private enterprise "first" booth area
With the elimination of domestic automobile industry policy barriers, private automobile companies have become increasingly active in the market in recent years. The Guangzhou Baolong Group, the backbone of China's private auto companies, has had low publicity in the past. Until its MPV product was officially listed last year, it gradually became familiar to the industry. At this auto show, Baolong has attracted a lot of attention from the industry due to its strong lineup of the largest booth area for private auto companies.
According to industry insiders' analysis, Guangdong is the “production base†of Baolong Auto, and Baolong Group's participation in the Guangzhou International Auto Show has “day, time, place and peopleâ€; on the other hand, Baolong Group is constantly increasing the MPV market in recent years. The investment in this auto show shows its determination and strength to fully enter the MPV market.
Baolong's booth design is shaped like a sailing boat that has been driven by wind and waves, attracting the attention of the visitors on the spot with modern atmosphere and imaginative shapes. Xie Nanyang, president of Powerlong Group, said that although Baolong is setting up an exhibition in the International Pavilion, it is surrounded by international brands such as Nissan, Hyundai, and Honda. The pressure is not small, but it is one of the representatives of China’s private auto companies. The appearance of international brands on the same stage has a deeper meaning. It shows that after several years of struggles by Chinese private auto companies, the strength has reached a new level.
On the day of the opening ceremony, Baolong invited Phoenix TV to become the highlight of this year's auto show with his dazzling image and generous decent speech.
The main new Pegasus MPV
Baolong Group's MPV models exhibited this time include a boss car (Lingshu), is currently in the hot Lingjun and will soon be off the assembly line of the new car --- Pegasus MPV. The most concerned about the industry is the new products it exhibits, which are divided into champagne gold, deep blue, ruby ​​red and silver gray. It is reported that the Pegasus MPV has been carefully designed for two years by a famous Italian car design company. It is a modern, streamlined spaceship. Its exterior is atmospheric and spacious. It uses Mitsubishi's 2.35L new engine and has strong power. It is equipped with ABS, airbags, and a five-bar coil spring suspension system, which has outstanding safety performance.
Xiao Liang, general manager of Baolong Automobile Sales Co., Ltd., said in an interview with reporters that the MPV of the Pegasus will be the flagship product of the Baolong Group's MPV market next year, and will be officially released after the auto show. Xiao Liang, general manager also said that the car will be "absolutely cost-effective" to launch the market, it will certainly constitute a strong attraction for consumers.
In the past, Baolong mainly produced special vehicles such as armored armored transport vehicles. Until 2002, the first phase of a commercial vehicle production base with a total investment of 1.2 billion and an area of ​​1,500 acres was held in Zengcheng, Guangzhou, before it was actually started to produce commercial vehicles. It is reported that now Zengcheng Sanjiang commercial vehicle production base nearly 100,000 square meters of factory building has been completed, the four major technologies have been put in place, and production has started. It is estimated that the capacity will reach 50,000 vehicles by 2005.
At present, the MPV market is basically in a defensive situation, and the annual production capacity of 50,000 Baolong is close to the total sales volume of the national MPV market in 2002, which indicates that China's MPV market has also created a strong brand.
Extensive cooperation and strength
Xie Nanyang, president of Powerlong Group, said in an interview that Baolong has already conducted extensive and comprehensive cooperation with well-known domestic and foreign companies in terms of production, technology, sales services, and spare parts. Xie Nanyang said that the auto industry is a capital, technology, and talent-intensive industry. Facing the offensive of the transnational auto giants, the Chinese private auto companies can't compete against each other alone. Only multi-party cooperation is adopted. Alliance strategy can create a truly strong national brand.
At present, Baolong has reached a cooperation agreement with foreign companies in the engine area and is expected to produce it in the short term. In terms of sales network, it cooperates with a well-known domestic automobile dealer with great strength to establish a sales company nationwide. Nearly 300 outlets have been established to ensure the smoothness of the sales system. In terms of maintenance services, cooperation has been reached with well-known British car maintenance companies to further ensure the quality of after-sales services. In terms of technology, it is associated with well-known domestic institutions of higher learning. Technical cooperation with professional automotive research institutions at home and abroad lays the foundation for the design of an entire vehicle. On the other hand, the auto parts industry promenade that is under planning will attract excellent domestic and foreign manufacturers to enter Sanjiang Automobile Industrial Park on favorable conditions, and form an internationalized industrial chain with Guangben and Fengshen.
Xie Nanyang, president of Powerlong Group, revealed that in the face of the rapid globalization of the domestic market, Powerlong Group is currently implementing a comprehensive brand integration and standing on the macro perspective of the global market, establishing the core concept of “innovation and building global trustâ€. The auto show is the first battle for Baolong to establish a brand new image. In the next step, with the full introduction of new products to the market, its promotion efforts will further increase. In another development, Baolong Special Automobile Co., Ltd. will soon be listed on the Shanghai Stock Exchange. (Wu Weiqiang)
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