With the continuous advancement of information technology, fragmented travel services and sharing have become possible. Time-sharing leasing has emerged as a new growth point in the travel market, and is sought after by consumers, investors and city managers.
Inciting the billion-dollar market
Time-sharing is an emerging business model that allocates a car to different users for different time periods and encourages short-time vehicles and articulated vehicles. It not only eases the problem of parking in the central city, but also makes the vehicle in the city. The use efficiency is maximized, and the user's travel cost, car purchase cost and car maintenance cost are greatly reduced.
In fact, time-sharing is not a new concept, it was originally derived from the concept of car sharing that began in 1948. In 1948, Zurich, Switzerland established the "self-driving cooperative", the idea is that when a member of the cooperative uses up the car, the car key is handed over to the next user. From then on until the 1990s, the development of car sharing in Switzerland, Germany, Sweden, the Netherlands, Canada and the United States was relatively slow, mainly operated by non-profit organizations, and some commercial operating companies gradually emerged.
Until 2010, with the rapid development of the Internet and information technology, the time-sharing lease operation model based on people's fragmented travel demand really began to enter actual operations. A large number of enterprises entered the time-sharing leasing market, especially the rise of new energy vehicles. Time-sharing leasing opportunities for rapid expansion.
It is understood that China is the fastest growing auto sales market in the world, with an annual growth rate of 13 times that of Japan and more than four times that of the United States, but it is lagging behind in the car rental market based on the sharing model. The data shows that the number of drivers' licenses in China is about 250 million, the number of motor vehicles is about 160 million, the number of mobile users is nearly 600 million, and the number of rental vehicles is only about 500,000.
Some experts said that with the rapid development of mobile Internet, coupled with time-based leasing due to energy saving and environmental protection, soothing congestion and other advantages and policy support, the future domestic time-sharing leasing market will reach hundreds of billions of scale, the scale of vehicles in the leasing market will Shows several times or even ten times the growth.
Pursued by capital
The huge market demand and development prospects have attracted a large number of domestic and foreign capital.
Xuan Yuexing is a company that specializes in providing time-sharing services for electric vehicles in Europe. In Italy, the city government of Milan uses Xuan Yuexing's electric car timeshare rental service as part of the city's public transportation. Xuan Yuexing's electric timeshare rental vehicles can be used and parked free of charge in the yellow and blue line parking spaces in downtown Milan. It can even be used in areas where general motor vehicles are prohibited from passing.
Since 2015, Xuan Yuexing has entered the Chinese market and implemented a time-sharing model in Linyi, Shandong. At present, Xuan Yuexing has 13,000 pure electric vehicles in China, and its time-sharing mode is being promoted throughout the country. It is planned to complete the marketing of 20 cities by the end of 2016.
Xuan Yuexing’s parent company, Emiliano Niccolai, CEO of CSG, Italy, said that the new energy vehicle time-sharing model is a reform of the urban transportation system, which has changed the inefficient, unnecessary and expensive private car use of the urban population in the past. habit. While reducing people's travel costs and alleviating traffic congestion, environmental protection is also important.
In China, time-sharing leasing is still in its infancy, but its development rate is very fast. At present, automobile manufacturers such as BAIC, SAIC, BYD, Lifan and Geely have entered the time-sharing market, including Beijing, Shanghai, Chongqing, Hangzhou, Guangzhou, Zhuhai, Xiamen, Sanya, Wuhan, Shenzhen, Nanjing and Lanzhou. Actively promoted the time-sharing leasing model.
Not only that, but some emerging companies are also constantly entering the time-sharing market. For example, the Yikai rental car based in Wuhu, Anhui Province is a company that provides time-share rental services. Its main feature is that it has achieved unmannedness in the car-receiving process. At present, Yikai Car Rental has invested more than 1,000 pure electric vehicles in Wuhu, and has actually operated for more than two years.
Yan Daoyuan, chairman of Yikai Renting Car, said that in the future, 400 rental points will be built in Wuhu, and the number of operating vehicles will reach 5,000. The network covers four districts and four counties in Wuhu, and plans to replicate the Wuhu model in 50 cities across the country within two years.
Need to pursue scale effect
Although it is favored by capital, there are some problems with time-sharing.
Niu Jinming, director of the Beijing New Energy Vehicle Development Promotion Center, said that the companies engaged in time-sharing leasing are basically in their infancy, and the small scale and scattered network outlets have become an important obstacle to the development of the industry.
According to reports, the number of vehicles currently engaged in the lease of electric vehicles in Beijing is close to 8,000, and by the end of 2016, it may exceed 10,000. At the same time, there are more than 100 enterprises in Beijing that are now officially registered to be engaged in time-sharing of electric vehicles. Many enterprises are small-scale operations, which leads to chaotic layout of enterprises, and it is difficult for customers to experience the benefits of time-sharing and sharing.
In response to this problem, Niu Jinming said that the pursuit of time-sharing is the scale effect, so time-sharing leasing companies can seek to form alliances to provide services that are more in line with market demand.
At the same time, Niu Jinming said that the government also hopes that the leasing companies will be able to strengthen their alliances. In the future, they will give certain support in policy or technology, and even include building a platform network to give partial authorization to enterprises.
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