Growth rate leading the industry
In 2010, Xingma Group's sales revenue exceeded the 10 billion yuan mark, leading the industry in growth rate, ranking eighth in heavy trucks, and the mixer trucks ranked first in the industry, achieving leaps and bounds in product, technology, and marketing. Behind the miracles of numerous industries, the low-profile Xingma Group has always been planning, planning and gaining momentum.
It is understood that through the forward-looking technical vision, Xingma Group cooperates with the internationally renowned automobile design agency, Italy Broadcom, and is in the industry of three-dimensional design, assembly, CAE strength, stiffness analysis capability, and body CAD for complete vehicles and parts. The forefront. The development of a series of products including Xingkaima, a representative of high-end heavy trucks in China, has enhanced the status of China heavy trucks in the international arena.
For overseas markets, Xingma has also been working hard. In the development of products, it will focus on the strategic vision in the future, based overseas. Hualing’s Overseas Business Division has steadily and steadily taken one step at a time. In addition to the traditional African market, in 2010 it successfully passed the world’s highest certified EU ECE certification, laying a solid foundation for expanding overseas markets.
Unstoppable in 2011
According to industry analysts, in the future, China's heavy truck market will have the fastest conversion rate from low to medium-end products to high-end products. At the same time, in some markets in China, there has been a strong demand for high-end products that is no different from the European market. In addition, when the market develops to a certain stage, heavy trucks will form a relatively constant proportion, and the light trucks that drive the short-distance logistics transportation between cities will have rapid sales growth, and high-quality lightweight heavy trucks will also become the mainstream of future development.
Prior to this, Hualing Heavy Truck timely launched the StarKama heavy truck and the comfortable light weight heavy truck Hualing Star which are comparable to the European-level high-end products, and took the lead in the industry as a pioneer. Through the investigation and research of industry trends, in-depth analysis of customer needs, focus on the core interests of customers, launched a number of high-end products in line with market trends, industry forward-looking.
With the expansion of scale, the Xingma Group has already had the conditions to change from “guerrilla warfare†to “position warfare.†Hualing’s rapid development over the past seven years has already had the ability to fight against major players in the market competition. It is necessary to adopt the brand strategy of “rapid response, low cost and high quality, adapting to the market, and improving the core competitiveness of the enterprise†to enter a comprehensive environment for the construction of a comprehensive brand of automobile brands, and ultimately achieve the goal of becoming a mainstream automobile manufacturer.
At present, Valin is adjusting its strategy for market entry, shifting from ignorance to deficiency, turning to comprehensive and direct market competition, and selling to the mainstream market, thus opening up a “position war†in which corporate brands and product competitiveness increase. Now and in the future, we will develop two key points: First, commercial vehicles will speed up their own research and development, promote and launch brands in an all-round way, and turn from evasiveness to virtuality to comprehensive and direct market competition. Second, commercial vehicles must take quality improvement and cost reduction as breakthroughs, enhance market competitiveness, seize the market's commanding heights, and win opportunities.
From the formerly obscure to the current industry miracle, the Xingma Group has been able to catch up with the trend since it started. Valin has never been an eager enterprise, and Valin, who has joined the new round of truck battles, is ready to run fast.
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