As we all know, competition in China's machinery manufacturing industry, including the Chinese auto industry, has become fierce. According to the data from the China Automobile Association, many heavy truck manufacturers have adopted tricks and tricks to attract more orders: the opening of new product launches, the exhibition's... Dongfeng Liuqi is an independent way. Of course, there are many reasons behind this:
First, the overall strategy needs. Since 2010, Dongfeng Liuqi has accelerated the pace of product and market transformation. After four years of efforts, it has basically completed the transformation from engineering vehicles to road vehicles, transforming from low quality and low price to high quality and cost-effective products, and expanding from the retail market to the industry. Customer market transformation. In order to advance its development strategy, it is necessary to promote rapid product upgrades. As the core components, upgrading the engine is of course of the highest priority.
Second, H7 new promotion needs. This year at the Shanghai Auto Show, Dongfeng Liuzhou New Heavy Truck H7 is available. The newly developed heavy-duty platform, Dragon H7, has 67 technical patents, highlighting the four characteristics of “safe, reliable, fuel-efficient, and high-efficiency†and will enable full replacement of imported high-end products. The product chain planning of this truck, which is highly hoped by Dongfeng Liuqi, has already been repeatedly deduced. After including the engine for selecting what horsepower segment, which segment markets and other issues are deduced, the next step is to implement it, and achieving engine customization is an important step.
Dongfeng Liuzhou Automobile Co., Ltd. signed a strategic cooperation with Guangxi Yuchai Machinery Co., Ltd.
Yuchai and Liuqi: comrades and brothers
Yuchai has many years of cooperation with Dongfeng Liuqi. As early as that year when truck diesel engines were changed to diesel engines, Yuchai had the same advancement and retreat with Dongfeng Liuzhou Automobile, which resulted in an industry story. Before Yuchai’s supporting Dongfeng Liuzhou Gas, many manufacturers such as Liuzhou Engine Plant occupied the main supporting share. Nowadays, these engine factories have long been annihilated, and Yuchai still maintains the deep friendship between the two sides because of its own product quality.
Dongfeng Liuzhou Automobile General Manager Cheng Daoran and Yuchai General Manager Wu Qiwei jointly unveiled the engine for the dragon
Shopping malls such as battlefields. Without good product quality, it is indeed difficult to ensure the good development of both parties. In recent years, Dongfeng Liuqi and Yuchai have achieved remarkable results in improving product quality. By May 2015, Yuchai's "early 3" failure rate has dropped by 31.3% compared with 2014.
The mature product line and Yuchai's industry-leading service quality are also the basis for Dongfeng Liuzhou’s cooperation with Yuchai. The YC6MK launched this time has been widely used in China's heavy truck market, while YC6L and YC6K have long been famous.
The two parties in the marketing service industry have long been intimate. Of course, the cooperation between the two parties is more desirable. Through cooperation, the performance of the privately-customized engine is more optimized, and it is perfectly integrated with the Longlong Auto to achieve overall improvement in power, economy, and operation stability of the entire vehicle; on the quality , Custom engine parts are specified using high-quality suppliers, which greatly improve the quality and reliability of ordinary engines, achieve exclusive quality assurance, and provide customers with better products.
In a word, the cooperation between Yuchai and Dongfeng Liuzhou Auto has written a unique cooperation for the cooperation among the Chinese auto industry, and also provides a model for cooperation between the industry and win-win cooperation. We also have reason to expect that more partners can participate in win-win cooperation to cope with the current sluggish market environment.
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