Analysis of the global LED bulb market situation in April

LEDinside's latest LED bulb retail price survey shows that in April this year (2015), the global retail price of LED bulbs replacing 40W has dropped by about 1.0 to US$11.8; the global average price of LED bulbs replacing 60W has decreased by 0.1, and the price remains. The same, still $ 15.9. The price decline in Europe and the United States is more obvious, especially in the UK; prices in Asia are somewhat delayed, especially in mainland China, where low-priced inferior products are gradually withdrawn from the market, causing the overall price to pick up in the short term. Replacing the 40W segment, the UK region continued to show a 4.6 decline in April after a 4.7 decline in March prices. Products with rising prices in the previous period have been back this month. Such as the Osram6W470lm bulb, the price dropped to 8.07 US dollars, a drop of 35; Auraglow7W480lm bulb, the price dropped to 6.2 US dollars, a drop of nearly 30%. Others such as Toshiba 7.5W470lm, Philips6W470lm bulbs, the price drop is also larger. Since the price of the German region has entered a 4Q14, although the trend has continued to decline, the decline has slowed down. In April, the price dropped by 2.1, and the prices of some famous brands such as Samsung, Toshiba and Osram have been lowered. In Asia, the price of Taiwan fell by 5.9 in April. Some merchants adopted promotional measures to lower the overall market price. For example, the price of the 8W450lm bulb was reduced to 3.04 US dollars, a drop of more than 50%. In mainland China, the price rose by 4.1 in April. Since 2015, the price has risen for the first time. Some low-priced products have withdrawn from the market. In addition, some products have increased in price. For example, Sanxiong Aurora 5W500lm bulbs have risen by 6.55 to 2.47 dollars. Prices in other regions are not volatile, and exchange rates are a major factor in price volatility. The retail price of LED bulbs replaced the 60W segment, and the UK region showed a decline of 6 in April, the largest decline. Most product prices have been lowered, and the price of a small number of products has dropped significantly. Such as the Philips 9.5W806lm bulb, the price dropped to 6.2 dollars, a drop of 38; Osram10W806lm bulb, down 25 to 11.18 dollars. Prices in the German region fell by 2.6, and most product prices fluctuated less. Prices in the US fell by 2.8, and prices of some products fluctuated significantly, including brands such as Philips and Osram. The price increase in mainland China is 1.1, and the low price of products exiting the market is the main reason for the increase in average prices. Prices in the rest of the region remained stable. Low-priced inferior products delisted In April, the price of bulbs in mainland China increased in the short term. Chinese manufacturers have always occupied the market at low prices, so the quality is difficult to guarantee. With the development of the industry, low-quality inferior products are gradually being abandoned by the market. The reshuffle of the industry continues, and small manufacturers gradually withdraw from the market. However, in the long run, the short-term price reversal is only a reaction of the market demand for products at the current stage, and the price will continue to decline, but the reason for the decline will gradually shift from market competition to technical competition.

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