Recently, there have been more and more news about special cars across the country, but there has not been any thought of retreating the car.
Yesterday, Hangzhou's special car "concessions" have become more than ever. There is no reason for him, and the drops and Uber are getting worse.
In addition, Uber China is planning financing to further localization; not coincidentally, Didi has also reported at least $1.5 billion in financing. Some insiders believe that the financing of both sides is accelerating. To a certain extent, various subsidies will become longer and more, and the competition in the special car market will become more intense.
With the rapid drop, Uber accelerates “burning money†in the special car market.
On June 4th, the “Orange Monday Free Shuttle Express†activity, which has been implemented for two weeks, was cancelled midway. It was announced for four consecutive weeks, and the weekly fee of 15 yuan was exempted.
The reason for the cancellation, although there is no direct statement, but the contradiction between the special car and the taxi that has been bursting from this time has already explained everything.
More than 10 days, the reporter received a lot of news about the rapid drop, most of the subsidies related to taxis, for example, the temperature is over 33 ° C, "Drip is fast" will give users a taxi ticket, etc., the purpose is to Relieve the relationship between the car and the taxi.
However, for the subsidies for special vehicles, several software companies have not been reduced from beginning to end.
Take the Hangcheng special car yesterday as an example. The reporters received the information about the “Drip Drop†and Uber promotions as follows: “Drip Express†means that the first two orders on Monday will be compensated for two 8-yuan coupons respectively; Uber will be within one week. Directly issued 8 8 yuan coupons.
The two sides gnawed each other and saved money to grab the real enthusiasm of the users, from the recent financing news.
According to the British "Financial Times" report, the newspaper received an email from Uber CEO Calanick to investors, which talked about China's Uber plan, four of the top ten cities in terms of traffic calculations. In China, Guangzhou, Hangzhou, and Chengdu are among the top three in the world, while the previous name, New York, retired to fourth place.
A person close to the Uber financing plan revealed that Uber does have plans to finance its Chinese companies. Uber expects to raise $1.5 billion to $2 billion, and once it is successful, its valuation is $50 billion or more.
On the other hand, as well-informed sources, Alibaba and Tencent’s “Drips†plan will raise at least $1.5 billion with a valuation of $12 billion to $15 billion in order to “drip fast†in the Chinese market. Uber.
“Easy to use the car†said that the car has been played and tasted as the first easy-to-use car in China, and the “burning money†between Uber and Uber is obviously not calm. It is.
"Special car, hence the name of a car specifically for someone or something, has special requirements for driving services and vehicle grades; taxis are different and are aimed at ordinary mass users. This is a special car and a taxi. The biggest difference in the target population."
For the current contradiction between special cars and taxis, it is easy to use the car to think that the car market has been broken by them (Drip, Uber).
"With the rapid dripping of 'Drips', Uber and other car rental platforms, the car began to grab the market at a price lower than the taxi. Once the price of the car is low, the tentacles will reach the existing taxi. The target population and the stock market of the taxis have also caused the conflict with the taxi drivers to deteriorate further."
Easy to use car related people said that they first entered the special car market is a misplaced operation, focusing on high-end business people, providing private car services, prices and services are much higher than taxis, do not try to replace taxis.
Obviously, the concept of the special car that is easy to come up has a fundamental difference from the current "truss" intense car.
When Uber first entered the Hangzhou market, or when the “Drips†was just launched, the reporter interviewed the relevant responsible persons of the two companies. The concept of the special car mentioned at the time was the same or similar to that of the easy-to-use car. However, with the changes in the competition in the special car market, the price of special cars has become cheaper and cheaper, and it has gradually evolved into a "burning money war."
In the end, what the car will become, perhaps only the market will give an answer.
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