Energy-saving cars trigger price cuts

The price reduction caused by the “Energy Conservation Product Catalogue” has become increasingly fierce in the China-Vietnam automobile market in Shenyang City. It has been introduced to the whole country, and models that have not been included in the energy-saving product catalog have also started to cut their prices.

Energy-saving models into the "Hui" car market

On August 17, the Ministry of Finance, the Development and Reform Commission, and the Ministry of Industry and Information Technology issued the second batch of energy-saving vehicle promotion catalogues for the “Energy-saving Products Benefiting People Project”, a total of 61 models. Together with the first list of energy-saving vehicles, a total of 132 models of mainstream passenger cars below 1.6L entered the energy-saving vehicle promotion catalog, and they can enjoy the state's 3,000 yuan subsidy.

The author visited a number of car dealers in Shenyang City and learned that after the country announced the first batch of subsidies for energy-saving vehicles, almost all models that enjoyed energy-saving subsidies have seen hot sales, and the effect of policy has been very obvious.

The author was informed by Shanghai General Motors that in July Shanghai GM sold 80,279 units in a single month, an increase of 42% over the same period in 2009.

Among them, the 12 models listed under the subsidy for energy-saving and people-to-people policies increased by 20% from the previous period, showing the pull of the policy on the market.

I learned from the dealer that the 3,000-yuan subsidy policy has been implemented in more than 50 energy-saving car models in Shenyang City.

According to the relevant person in charge of the Liaoning Xinyi Buick 4S store, since the announcement of the energy-saving product catalog, Buick's product sales have increased month by month, with an average increase of around 40%.

The nine-car market led by 132 energy-saving models is bound to trigger price changes in the entire automobile market. The author was informed in the interview that the models that did not enter the energy-saving product catalog had started to introduce various promotional policies.

Car group buy gold nine hot

The author learned through interviews that although each brand has launched its own promotional preferential policies, overall, the price cuts are not fierce, especially in the mid-size car market. Some brands have only introduced gift packages and a small portion of cash. Offers.

However, for the gold nine silver ten and Golden Week markets that should not be missed, the car dealers still think about their own methods and take another look at marketing.

According to the author's statistics, at least 10 brands, including Dongfeng Citroen, Dongfeng Peugeot, Buick, Ford, etc., are currently implementing or have implemented car buying activities. However, using this kind of centralized purchase to secretly reduce the price, in the current point of view, it can not only attract market attention, but also can obtain a lot of valuable orders. For the public car dealers, why not do it.

Dongfeng Citroen Li Qiang, Liaoning Dingxin 4S store marketing department believes that group purchase can gather popularity, but also gathered a large number of intended customers, this sales approach is an effective boost to sales. "In the case of universal drop, price reduction may not be effective, group purchase is more targeted, customer's intention is clear, and sales policy support, so group purchase is still one of the most effective ways to increase sales. ”

The author learned from the recent purchase of a car dealership that the purchase price of a certain segment of the 130,000 yuan model is indeed more than 2000-3000 yuan.

Car prices may rebound in October

In October, three quarters of the year have passed and the income of all households has basically taken shape. With the coming of the “Eleventh” Golden Week, people’s desire for consumption has been stimulated, and “Jin 9 Silver 10” has naturally become Real sales season.

After the sales promotion in August and September, the inventory pressure of various dealers will be reduced, and the auto manufacturers will also give certain policy support to the distributors during this period. The dealer is bound to blindly rely on price cuts to stimulate sales, but will more rationally control the price of the car based on market trends. A certain dealer of FAW Toyota believes that it is highly likely that the car price will rebound in October.

The author also noticed that the new models that are currently listed in the Shenyang City Auto Market have rarely seen price concessions. Instead, some models are still selling at a higher price.

Some experts believe that sales in September are expected to reach a new high in recent months, some tight models may also have no cars, need to wait for some time, then the car, just to meet your car needs during the Golden Week .