In October, the dealers in the auto market have an abnormal increase in pressure

Because the September auto market was too glorious under the boost of the Chengdu Auto Show, the auto market in October was unusually flat, and this year's price cuts came even earlier than in previous years, and even some of the upsell models have begun to promote sales, such as Chery's discount sale, and Fumeilai. Overview Photo Forum] Two million yuan promotions and other preferential information flying everywhere. However, the auto market did not look that autumn. According to the sales statistics of the auto market of Chengdu in Oct., October 2006, the total sales volume of Chengdu autos in October 2010 was 19,920, which was 15.94% lower than the previous month, but it was a year earlier. It rose 49.70%. Among them, domestic sales of cars were 19,613, a decrease of 15.76% from the previous month and an increase of 51.43% from the same period of last year.

Increased production pressures increase Chengdu car boss angered Although there are two SUVs as a support, Chen is still worried about sales in the store. In the wake of the crazy growth momentum of the SUV in recent years, the two SUVs in the store are particularly easy to sell, and even in short supply, some vehicles have to be sold at a higher price. But for her headaches, sales of other models are particularly stressful.

"Actually, our sales volume has improved. We sold about 100 cars on average in the past month. Now we have to sell more than 200 vehicles a month, but the inventory pressure is increasing. We can't manufacture much more. We are naturally under pressure," she said. Now that manufacturers supply two SUVs, they will have to sell a few cars that are not so well sold. This makes them a headache, but they cannot: "The manufacturers have the resources, and the dealers do not It may only pick up selling products."

According to statistics from Shenniu, sales of all types of vehicles in October have decreased from the previous month. Among them, the largest decline in the car, 16.90%, the smallest decline in off-road vehicles, 5.40%; off-road vehicles is still the strongest force in the auto market.

In the previous year, the sales and sales volume of the auto market were 13.797 million and 13.64 million, respectively, up 48% and 46% year-on-year, respectively. This year, car manufacturers raised their production forecasts one after another. It was predicted at the beginning of the year that the capacity of Chinese auto companies could reach 20 million this year. Vehicle. From January to September this year, China's auto production and sales have exceeded 13 million vehicles, an increase of 36% year-on-year, also maintaining rapid growth. It is estimated that this year, the national automobile sales volume will exceed 17 million units. If the statistics of the capacity of 20 million vehicles are correct, it means that 3 million vehicles will be idle. The discussion on the issue of overcapacity is long-standing. It is reasonable to say that production capacity is higher than sales volume to a certain extent. However, how high the Chinese auto industry's production capacity is is not too high, which has not been conclusive. After all, the pace of development of the Chinese auto market is often unexpected. Therefore, in recent years, many mainstream car manufacturers have announced plans to expand production, frequently doubled. In the second half of this year, companies such as Dongfeng Nissan and Dongfeng Honda announced investment in construction. Both companies expect new plants to be put into operation in 2012. Chery, Geely, BMW Brilliance, FAW-Volkswagen, FAW Toyota, FAW Car, and Beijing Hyundai have built new plants or Expansion plan. In the next few years, the production capacity of the depot will be further expanded, and dealer pressure will increase a lot.

According to forecast, China's production capacity in 2015 will exceed 34 million, but according to a survey published by the China Association of Automobiles, it is estimated that at that time, domestic automobile sales will be about 25 million. Overcapacity is difficult to avoid. At that time, the pressure on the car dealers may be even greater.

"However, relatively speaking, the current supply market in the auto market is mostly confined to some weak brands or models. The mainstream products of some mainstream auto makers are still in short supply or even increase sales." Data analysts believe that the stronger the auto market is, the stronger the trend is now more and more obvious, so that many weak brands have to use promotions and other means to stabilize the market. This led to the early appearance of large-scale promotions in the auto market in October.

Having opened new stores and aggravated the competition, the market for Chengdu’s auto market is increasing. In addition to the old business districts such as Airport Road and Yangxi Line, the scale of business districts such as Shuangliu, Chengwen Road and Wuhou Avenue are expanding. Many new 4S stores All of them are under construction or under construction. Hong Kong Hong, Shen Rong, Jianguo and other large automobile groups all increase the number of agency brands and build new 4S stores. One group has built multiple 4S stores for a single brand. Tan Honggang, president of Hong Kong-Hong Kong Automobile Co., Ltd., said that Hong Kong-Hong Kong Automobile Co., Ltd. has accumulated a lot of money and can no longer miss this development opportunity.

This year, the number of Sichuan agents for many brands has increased dramatically. BYD, Chery, Dongfeng Yueda Kia, Mercedes-Benz and BMW are all accelerating their network layout. "A brand added more 4S stores, will inevitably increase the competition of various dealers, reduce business profits." A 4S shop manager said that the number of 4S stores of the brand suddenly increased from last year's five or six homes to the current ten At around, the competition has intensified, and many stores have tried to reduce their own inventory pressure and have slashed profits. As a result, profits have been diluted. “Although sales have risen a lot now, but now selling 100 vehicles is not as good as selling 70 or 80 vehicles before. In addition, he said, because the entry of new stores also diluted the sales of each store, so that car manufacturers feel that their growth is not as obvious as the overall growth of the auto market. Many car dealers feel even more sad because of the increase in inventory pressure.

In addition, more and more new models have been introduced into the market this year, which has also increased the competitive pressure of various product models. Consumers have more choices, so that although auto manufacturers are not used to consumers becoming more and more critical, they must follow the market to push new cars. The increase in new cars will allow the growth of overall sales to be shared. The sales volume of a single model will naturally be less pronounced than the overall increase. Of course, Miss Zhang, who just bought a car, said that as a consumer, he hopes that the competition will become more intense as possible. After all, such car dealers will lower profits and improve services to attract customers.