In recent years, the development of home e-commerce has become more and more vigorous. Although the e-commerce of lighting companies is still relatively rare, the power is relatively weak. Based on the particularities of various categories, emphasis on experience, and post-sales complexities, the e-commerce roads in the home start late and have few experiences. So far, no large climate has been formed, and many lighting companies are still exploring the mature sample stage.
Lighting online shopping risk e-commerce also need to set up offline experience online shopping has interests and risks. Industry insiders said that e-commerce development is a major trend in the home industry, online sales can sometimes bring greater benefits. Take a home brand as an example. From March 20th to 23rd, Tmall Mall held a large-scale promotion event for the 2014 Spring Decoration Festival. The brand Tmall Mall has sales of more than 6 million yuan during this period. Not to mention the lighting industry, most entrepreneurs have maintained a wait-and-see attitude, and even have few plans to ask for directions.
As everyone knows, online shopping also has certain risks, such as buying fakes, physical objects and pictures are different, and after-sales service is not guaranteed. Consumer rights are sometimes difficult to protect. If lighting companies are committed to developing e-commerce, they must find solutions to these problems.
E-commerce to establish an offline experience, a person in charge said: building materials business experience is king, e-commerce in the future for a period of time can not bring consumers real experience, physical stores also have unparalleled advantages. Most of the home building materials, especially the large-scale furniture, its personalized and durable consumption characteristics make the live-action experience become very important for consumers. According to relevant survey data, household consumers who tend to enter the store experience account for nearly 70%. Therefore, the lighting e-commerce needs to establish an offline experience.
The lighting enterprises can support the three major systems of the online shopping platform entity experience store customer service support center to achieve great improvement in profitability and solve the problem of e-commerce sticking in the lighting industry. At the same time, in the major cities of the country to set up display-based franchise stores, so that consumers can see and feel the enterprise products, provide them with psychological transaction protection, but also provide a tradition for consumers accustomed to physical transactions. Trading method. In case a consumer encounters a series of problems after the sale, you can also find a physical store.
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