Lincoln MKC will collaborate with Wing Tiger

With the luxury car market brands such as Infiniti and Yangge announced to be made domestically, Lincoln Motor has been Ford's luxury brand and its flagship market is also in the United States, but with Lincoln's market strategy began to shift to the world, in the production of Lincoln in China. The model seems to be imperative. In this regard, Ford Motor Company executive vice president and president of the Americas Han Ruiqi said in an interview: Lincoln still considers the possibility of putting into production in China.

For the consideration of domestic models, Lincoln seems to prefer the increasingly hot SUV market. During the Beijing Auto Show, Lincoln released its new compact SUV, the MKC, which is based on the new C platform and the Ford Maverick. At the same time, according to Ford official news, the car will be officially sold in China in October this year. In the future, the car will also follow the sales model of BMW X1 and Audi Q3, and will be sold domestically in the form of advanced domestic sales. In view of the price of the luxury SUV models at the same level, the domestic sales price is expected to be around 280,000 yuan. .

For the first time in three consecutive years, Ford Asia Pacific Africa's CEO and Han Ruiqi, who once served as Ford's Chinese CEO, is more familiar with the Chinese market. He said: "If the sales volume is large enough, at some point Lincoln will start production of at least some models in China. "The Lincoln MKC compact SUV is expected to be included in this part of the model, for Chinese consumers like the good product, Han Ruiqi also clearly pointed out:" Lincoln's current development of all new products will be specifically considered for the Chinese market. We are very clear about our customers' needs and expectations for back row space, and we will meet these requirements.”

Ford implemented the "One Ford" global strategy and made the Group out of its predicament. This strategy also includes the improvement of the common platform. The most direct data display is reduced from the original global 15 vehicle platforms to nine. The new Maverick was born on the Ford Group's C platform. The platform is mainly responsible for the production of R & D A-Class sedans and A-class SUVs. Therefore, Ford Group's high-end brand Lincoln A-class SUV MKC is also in the C platform. It is understood that both MKC and Maverick models are 2690mm.

According to analysis by industry insiders, when foreign car manufacturers decide which models to put into operation in China, most of them are sold in China in the form of advanced domestic production. The main reason is that they use imported models to test the Chinese market and they can make Adjustment of domestic models. Lincoln MKC models in the future are also very likely to adopt this sales model to make full preparation for Lincoln's production in China.

After the introduction of MKC in China, its major competitors will be locked in compact luxury SUVs such as the BMW X1 and Audi Q3. Looking at the selling prices of the X1 and Q3 models, the Lincoln-made version of the MKC will be expected to start selling for 280,000 yuan, and will provide high/low-power engines. In the future, with the introduction of domestic models, entry-level prices are expected to drop. Discover the same price as the BMW Brilliance X1 and FAW-Volkswagen Audi Q3.

As China's Haohua market share has been expanding year by year, “ABB” is also increasing its capital investment in China’s production projects, and the rise of rising stars has also shaken the tripartite situation in the luxury car market to a certain extent; Volvo succeeds in China. Production, as well as domestic planning of luxury brands such as Infiniti, Acura, Jaguar Land Rover, etc., will further fierce competition in the future luxury brand market, and will further promote the Lincoln brand to quickly domestic.