Swatch Group is pleased to invent the smart features of the watch, from the competition of large technology companies called wear-resistant tools. At the same time, the potential value of the market is 930 million US dollars. The world's largest watchmaker, it believes that the arrival of smart watches is an opportunity not a threat, and will launch its new touch Swatch next summer.
Swatch CEO Nick Hayek said, "These new watches may allow the wearer to calculate the number of calories they need to burn with them. And there will be some other cool things to offer, through the latest Bluetooth technology. And all the big technology companies want to work with us. I don't rule out that we can still work in some areas, but we can do a lot of our own."
Wearable gadgets, such as allowing users to connect to their mobile phones, checking e-mail, making calls or monitoring their health, are expected to become a potential threat to the next major event in the technology world, traditional watch sales. The launch of a new product by another company may be partly responsible for Swatch’s share price loss of nearly 15%, and so far this year, lagging behind by a 3% increase in the European sector.
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