In 2010, the country’s infrastructure investment increased, and the construction of railways, highways, and housing began to rise. The demand for construction machinery such as compaction machinery, excavation, and shovel transportation machinery increased. In the future, the construction machinery industry will continue the growth trend since the beginning of the year. The demand for construction machinery will not drop significantly. The good development of the whole machine business and the increase in sales volume mean that the engine demand for the engine will also increase, and the demand for engine products will increase.
Take Weichai Power as an example. In the first half of 2010, sales of Weichai in the heavy-duty truck market increased by 1.13 times year-on-year. The sales volume was equivalent to 91.8% of the total in 2009; the sales of diesel trucks was approximately 222,000 units, which was a year-on-year increase compared to the same period in 2009. About 1.19 times. In some areas, even a machine can hardly be found, showing the explosive market situation in the engine market. However, behind this great development, foreign engine companies are also eager to "share", how domestic engine companies can maintain the development trend, stabilize the market position? Construction machinery market is booming, the domestic engine market follows the trend, quietly changing.
I. Energy Saving, Emission Reduction and Low Carbon Development Trends
China's economy is currently undergoing major changes: the growth base has shifted from labor-intensive to capital-intensive, and the economic driving force has changed from investment-driven to innovation-driven, and the growth mode has changed from the original high-energy consumption to low-carbon greening. In order to adapt to these changes, China's construction machinery industry is also undergoing continuous changes.
As a well-known engine brand in China, the production and sales of Yuchai Heavy Machinery achieved substantial growth in the first half of 2010, among which heavy-duty diesel engines such as YC6M, YC6A, and YC6L increased by 109%, 127%, and 192% over the same period. The increase in light production is far from enough. At present, the emissions of automobiles have become unacceptable for climate change, and low-carbon is the future development trend. At the end of 2009, Yuchai Machinery released two cutting-edge low-carbon power technologies that led the new direction of low-carbon power development. It is precisely because we stick to the road of green industrial development that Yuchai is able to rise against the trend in the face of the global financial crisis, severe industrial situation, and fierce market competition. In 2009, Yuchai broke through the adverse effects brought about by the international financial crisis, and cumulatively achieved engine sales exceeding 670,000 units; realized sales revenue of 27.197 billion yuan, a year-on-year increase of 29.58%. In 2010, Yuchai continued to maintain rapid growth. In the first half of the year, Yuchai realized sales revenue of 19.75 billion yuan, an increase of 52.64% year-on-year.
For the construction machinery industry, the engine is particularly important. The engine is the “heart†of the construction machinery product. The health of this “heart†determines the dynamic performance and exhaust emissions of the product. At present, the country vigorously advocates energy-saving emission reduction and promotes the development of a green economy. As a construction machinery industry closely related to the national macro-policy, “low-carbon†has become a development trend.
Second, engine companies and machine companies
The cooperation between the engine company and the complete machine company, this kind of one-on-one cooperation supporting method, has a certain advantage for the whole machine enterprise or the engine enterprise. Through cooperation, engine companies can produce products that are compatible with the entire machine company, and ensure the stability of the production and sales channels and output of engine companies. The entire engine can be used by the engine company to obtain engine support that meets the needs of the whole machine. Both parties have greatly reduced unnecessary expenditures in terms of manpower, communication, R&D and other production costs.
Recently, Scania has signed a memorandum of understanding with Doosan Infracore, one of the world's largest engineering equipment manufacturers, to provide engines for Doosan's products sold in the global market. According to Doosan related person in charge, Scania can provide Doosan with an outstanding engine, while Scania can provide low-emission and low-emission engines that meet EU StageIIIB and US Tier4i emission standards, helping operators achieve extremely low Total operating costs.
In December 2009, Yuchai signed an agreement with Caterpillar (China) Investment Co., Ltd., a subsidiary of the Caterpillar Inc., the world's largest remanufacturer, to set up a joint venture to remanufacture parts and remanufacturing companies. On the road, it has achieved international standards and has leapt to a new level of development. It is a feasible way for the whole machine company and engine company to implement supporting cooperation.
Third, the domestic engine companies to implement the "going out" strategy
The Chinese market has always attracted the attention of many construction machinery companies. After the financial crisis in 2008, this fertile land has finally been put more attention. In the face of fierce domestic competition, foreign brands have also joined the war. Scania, with the cooperation with Doosan, began to enter the Asian engineering equipment market. Perkins started production at its new engine plant in Wuxi and increased its production capacity. Its products are mainly for China and Asia. Cummins of the United States also cooperated with Beiqi Futian and further entered the Chinese market.
The poor have changed, and the changes have been made. In the face of the foreign engine companies that have come one after another, the domestic engine market is facing a grim situation. China’s construction machinery cannot be compared with foreign companies or even subject to them in the research and development of key components. How do Chinese domestic engine companies fight? In addition to investing more and more in technical research and development, Chinese companies have also achieved a strategy of going global.
In recent years, under the guidance of “Excellent Quality, International Yuchaiâ€, Guangxi Yuchai Machinery Group Co., Ltd. has made expanding overseas markets one of the most important development strategies, accelerating the pace of international development. In the first half of 2010, Yuchai Group exported a total of 18,709 units, an increase of 91% year-on-year, and Yuchai’s engine has reached 120,000 units in overseas markets. Yuchai is China's largest production base for internal combustion engines, and engines have been exported overseas since the early 1960s. After entering the 21st century, under the favorable conditions of rapid growth of world trade and continuous improvement of China's manufacturing technology, Yuchai's engine exports have entered a period of rapid development, and the export growth rate has exceeded 100% for several consecutive years, showing a good momentum of vigorous development.
These changes brought opportunities to construction machinery companies and brought hope. Today's competition in the construction machinery industry has been self-evident, as a domestic brand engine company, how to survive in the cracks, "change" has become a crucial point. Under the development trend of the industry environment, we should follow the trend, introduce new products and increase our own strength. We believe that in the near future, construction machinery companies will be able to develop a road of their own.
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