Toyota's headman, Mr. Toyoda, appeared in China and his personal appearance was becoming more and more frequent.
At the end of October last year, Mr. Toyoda took to the scene of laying the groundwork for the Toyota China R&D Center in Changshu. In early December, he appeared again in Guangzhou for the launch of the entire new generation of Camry. This is also the first time that this head of people is recommending a production model in China.
After Toyota's sales growth in China slowed down, it was widely speculated that the "China's most important" in the men's mouth is not an empty talk. In the future, he is likely to appear more frequently in China to help Toyota get out of "China's depression." .
A few days ago, Toyota China released data showing that Toyota sold 883,000 vehicles in mainland China in 2011, up 4% year-on-year. If cumulative sales in Hong Kong and Macau totaled 895,000 vehicles, it basically achieved 900,000 units set at the beginning of the year. aims.
Perhaps Mr. Toyoda himself is also clear that even if the impact of the earthquake in Japan and floods in Thailand were to be abandoned, Toyota’s gap with GM and Volkswagen in China is still not small. This also directly affected Toyota's position in the global sales charts. In 2011, Toyota's global production was 7.95 million units, down 6% year-on-year, while Volkswagen and General Motors surpassed Toyota by 8.16 million units and 9.006 million units respectively.
The Chinese market has become a key factor for GM to replace Toyota's global summit; but for Toyota, this is a "depression." How to lead Toyota to get out of this "quick land" as soon as possible, Toyota's mature hybrid technology is one of the paths.
Mr. Toyoda rushed to Changshu at the end of October last year and for the first time made clear the timetable for the introduction of new energy vehicles by Toyota in the groundbreaking speech for the Toyota R&D Center. He said that it will introduce plug-in hybrid and pure-electric models in 2013. At the same time, the ground breaking of the R&D center has also been interpreted by the outside world as a microcosm of Toyota's intention to increase its technological content in China. It is reported that Changshu R&D Center will form a “troika†model with the joint venture partners FAW Toyota and Guangzhou Automobile's R&D center. The former is more dedicated to the research and development of new energy technologies, and the joint venture will also become a technological force in the future. Productivity to regain the market.
The market could not wait that long. To this end, when Lexus CT200h was launched at the end of October last year, the price would be reduced to less than 300,000 yuan in one fell swoop. Toyota hoped that this move would allow more consumers to understand hybrid power.
In addition to hybrid powertrains, in the conventional model, Toyota’s senior management team at GAC Toyota Motor Co., Ltd. has changed its habit of deliberately avoiding rivals. When the new generation Camry is listed, it directly compares the new Camry with the new Passat to promote the new Camry’s. Technical content, and remarked that Camry’s target for this year is 200,000 cars and will regain the championship of mid- to high-class cars.
Obviously, Toyota does not want to defend on the strategy of the Chinese market. Looking out of the office, Toyota's aggressiveness was thoroughly motivated by his opponents. But in the middle of 2012, if Mr. Toyoda wants to win more Chinese market, it seems that it is not that simple. In 2012, the lack of more models to introduce, the appreciation of the yen, the rising costs, and the aggressive competitors are all in Big mountain in front of Toyota. Purely relying on Camry's brand power and hybrid power in the market cultivation period, can it help Toyota to regain the Chinese market?
At the end of October last year, Mr. Toyoda took to the scene of laying the groundwork for the Toyota China R&D Center in Changshu. In early December, he appeared again in Guangzhou for the launch of the entire new generation of Camry. This is also the first time that this head of people is recommending a production model in China.
After Toyota's sales growth in China slowed down, it was widely speculated that the "China's most important" in the men's mouth is not an empty talk. In the future, he is likely to appear more frequently in China to help Toyota get out of "China's depression." .
A few days ago, Toyota China released data showing that Toyota sold 883,000 vehicles in mainland China in 2011, up 4% year-on-year. If cumulative sales in Hong Kong and Macau totaled 895,000 vehicles, it basically achieved 900,000 units set at the beginning of the year. aims.
Perhaps Mr. Toyoda himself is also clear that even if the impact of the earthquake in Japan and floods in Thailand were to be abandoned, Toyota’s gap with GM and Volkswagen in China is still not small. This also directly affected Toyota's position in the global sales charts. In 2011, Toyota's global production was 7.95 million units, down 6% year-on-year, while Volkswagen and General Motors surpassed Toyota by 8.16 million units and 9.006 million units respectively.
The Chinese market has become a key factor for GM to replace Toyota's global summit; but for Toyota, this is a "depression." How to lead Toyota to get out of this "quick land" as soon as possible, Toyota's mature hybrid technology is one of the paths.
Mr. Toyoda rushed to Changshu at the end of October last year and for the first time made clear the timetable for the introduction of new energy vehicles by Toyota in the groundbreaking speech for the Toyota R&D Center. He said that it will introduce plug-in hybrid and pure-electric models in 2013. At the same time, the ground breaking of the R&D center has also been interpreted by the outside world as a microcosm of Toyota's intention to increase its technological content in China. It is reported that Changshu R&D Center will form a “troika†model with the joint venture partners FAW Toyota and Guangzhou Automobile's R&D center. The former is more dedicated to the research and development of new energy technologies, and the joint venture will also become a technological force in the future. Productivity to regain the market.
The market could not wait that long. To this end, when Lexus CT200h was launched at the end of October last year, the price would be reduced to less than 300,000 yuan in one fell swoop. Toyota hoped that this move would allow more consumers to understand hybrid power.
In addition to hybrid powertrains, in the conventional model, Toyota’s senior management team at GAC Toyota Motor Co., Ltd. has changed its habit of deliberately avoiding rivals. When the new generation Camry is listed, it directly compares the new Camry with the new Passat to promote the new Camry’s. Technical content, and remarked that Camry’s target for this year is 200,000 cars and will regain the championship of mid- to high-class cars.
Obviously, Toyota does not want to defend on the strategy of the Chinese market. Looking out of the office, Toyota's aggressiveness was thoroughly motivated by his opponents. But in the middle of 2012, if Mr. Toyoda wants to win more Chinese market, it seems that it is not that simple. In 2012, the lack of more models to introduce, the appreciation of the yen, the rising costs, and the aggressive competitors are all in Big mountain in front of Toyota. Purely relying on Camry's brand power and hybrid power in the market cultivation period, can it help Toyota to regain the Chinese market?
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