With the sound of firecrackers in the 2012 Spring Festival, many people have already started work for the new year. Looking back at the 2011 memories we have just walked through, we are deeply impressed: “The 12th Five-Year Development Plan for the Chinese Security Industry†was formally introduced. The plan proposes that by the end of the “Twelfth Five-Year Plan†period, the security industry should achieve the scale of the security industry. The overall goal of the campaign is about 20% annual growth rate; by 2015, the total output value of the security industry will reach 500 billion yuan; overview of the 2011 security market, both the government's strong support and the establishment of industry-related standards, in multiple benefits Under the factors, it has driven growth beyond GDP; the successful hosting of the Shenzhen AMB in late October has also attracted the attention of the global security industry, and more foreign companies have increased their investment in China. Looking forward to 2012, there are still more things in the security industry that need us to explore and look ahead.
Paying attention to personalized service, subdividing the industry market Currently, domestic small and medium-sized security companies are basically in a state of being squeezed on both sides. On the one hand is its own pressure, most of the small and medium-sized enterprises are relatively backward in the production process, still semi-artificial and semi-artificial workshop business model, non-standard parts of the production of instability caused by product quality, so that part of the company's market operations Difficulty; On the other hand, foreign companies bring not only advanced productivity, but also advanced marketing concepts and competitive strategies, which further exacerbates the operational difficulties of small and medium-sized security companies.
In order to occupy a part of the market, some small and medium-sized security companies have to adopt low-price competition to maintain their survival. However, with the improvement of people's living standards, the demand for high-quality products is increasing. Simply relying on low-price competition has made it difficult to attract customers' attention. If enterprises want to break through and get new students, they must change their thinking and give full play to their local advantages. Applicability and distinctiveness are the key factors for the product to win the market. Only the market exploration based on selling these two points will achieve good results. For local companies, human services will be a good selling point. Small and medium security companies should seize the needs of consumers and work hard on personalized services. No matter what products can not fully meet the needs of each consumer, as the producer of products, only the market segments, identify their own customer groups, SMEs can gain a foothold in the fierce market.
Systematic management and operation will be the road for breakthrough of small and medium security companies. Nowadays, the market situation of security industry competition is shifting from the stage of disorderly competition to the stage of survival of the fittest. In this process, for security companies, how to quickly improve their comprehensive competitiveness, from extensive management to refined management, to achieve systematic management is essential.
From the development of certain brands, it is not difficult to find that the existing series of advantages, inexpensive and other advantages and models have been unable to meet market demand. Therefore, management refinement and upgrading, increased publicity and promotion efforts, introduction of professional management personnel, establishment of brands, and cultivation of core competitiveness have attracted the attention of many companies. All these indicate that the future enterprises must continue to develop and survive and cannot rely on it. A single model, but to carry out refined, systematic management, the future competitiveness of enterprises is a comprehensive system rather than a single. The rapid increase of labor costs and operating costs is a serious test for companies. Through systematic operation of all links, the company strives to build the core competitiveness of the market, and strongly push the products to the market to move toward brand management.
In 2012, it will not be destroyed as some prophecies say, but with the deepening of the international financial crisis and the turmoil in many regions, there will be great changes. The opportunity is in our own hands.
Paying attention to personalized service, subdividing the industry market Currently, domestic small and medium-sized security companies are basically in a state of being squeezed on both sides. On the one hand is its own pressure, most of the small and medium-sized enterprises are relatively backward in the production process, still semi-artificial and semi-artificial workshop business model, non-standard parts of the production of instability caused by product quality, so that part of the company's market operations Difficulty; On the other hand, foreign companies bring not only advanced productivity, but also advanced marketing concepts and competitive strategies, which further exacerbates the operational difficulties of small and medium-sized security companies.
In order to occupy a part of the market, some small and medium-sized security companies have to adopt low-price competition to maintain their survival. However, with the improvement of people's living standards, the demand for high-quality products is increasing. Simply relying on low-price competition has made it difficult to attract customers' attention. If enterprises want to break through and get new students, they must change their thinking and give full play to their local advantages. Applicability and distinctiveness are the key factors for the product to win the market. Only the market exploration based on selling these two points will achieve good results. For local companies, human services will be a good selling point. Small and medium security companies should seize the needs of consumers and work hard on personalized services. No matter what products can not fully meet the needs of each consumer, as the producer of products, only the market segments, identify their own customer groups, SMEs can gain a foothold in the fierce market.
Systematic management and operation will be the road for breakthrough of small and medium security companies. Nowadays, the market situation of security industry competition is shifting from the stage of disorderly competition to the stage of survival of the fittest. In this process, for security companies, how to quickly improve their comprehensive competitiveness, from extensive management to refined management, to achieve systematic management is essential.
From the development of certain brands, it is not difficult to find that the existing series of advantages, inexpensive and other advantages and models have been unable to meet market demand. Therefore, management refinement and upgrading, increased publicity and promotion efforts, introduction of professional management personnel, establishment of brands, and cultivation of core competitiveness have attracted the attention of many companies. All these indicate that the future enterprises must continue to develop and survive and cannot rely on it. A single model, but to carry out refined, systematic management, the future competitiveness of enterprises is a comprehensive system rather than a single. The rapid increase of labor costs and operating costs is a serious test for companies. Through systematic operation of all links, the company strives to build the core competitiveness of the market, and strongly push the products to the market to move toward brand management.
In 2012, it will not be destroyed as some prophecies say, but with the deepening of the international financial crisis and the turmoil in many regions, there will be great changes. The opportunity is in our own hands.
Release date:2012/2/7 13:53:31
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