With the continuous innovation and innovation of the LED lighting industry, coupled with the current roadmap for the elimination of incandescent lamps, the trend of LED lighting is even more distinct. Moreover, LED lighting has entered a rapid growth period, LED lighting prices will continue to decline, sales will continue to increase, attention will continue to heat up, LED lighting devices will eventually accelerate the replacement of ordinary lighting products. As LEDs continue to change, challenges come along, as Zhou Xuejun, director of marketing for Philips Lumileds Asia, has a deep understanding of this. When Zhou Xuejun joined the LED lighting field in 2008, many people questioned the future development of LED. However, from the current status of the lighting industry, almost no one would doubt this. In the major lighting exhibitions, almost everyone is right. LED has a positive attitude. Why is there such a change? He analyzed that the important reason is that the global demand for energy conservation and environmental protection has stimulated the massive promotion of LEDs, and urbanization has made more and more people need light, so the demand for energy has become very large. challenge. For Philips Lumileds, LEDs account for 36% of total lighting sales. It is estimated that in 2015, the entire lighting market will reach around 45 in terms of sales volume. This speed is basically consistent with what was foreseen, and it is faster than the original. It can be seen that traditional lighting has gradually been replaced by LED lighting. Since the LED entered the lighting market, the game rules of the whole industry are not the same as the original market, and the starting lines of traditional lighting companies and LED lighting companies are more than before. near. Moreover, LED solutions have penetrated into all market segments and have made breakthroughs in technology. In the short time in the future, like T5 and T8 will be replaced quickly. Under the premise of quality assurance, the cost performance of LED will be higher and higher. Zhou Xuejun mentioned that the current growth rate of LED is very fast, especially in China. The whole market is experiencing an outbreak trend. In fact, it is erupting every year. This state will continue forever, like the state of energy-saving lamps in 2000. Today, China has become one of the world's largest markets for consuming LED devices, and is one of the markets that use LED products the most. The consumption has exceeded that of the United States, because more than 80 of the global LED manufacturing bases are in China, Japan. Market share has been very high, especially after the tsunami. Like Latin America, Europe, and the United States, like China, the entire demand is rising rapidly. China's indoor lighting application needs are not supported by the government's macro policy, which is very original business needs, so this part is very healthy. Talking about the future trend of the lighting industry, Zhou Xuejun believes that the future development of the lighting industry is a process of LEDization. Different lighting applications require LEDs to exhibit high power, medium and low power, and so on. The advancement and development of packaging technology is the main reason for the improvement of LED performance in more than two years. The price drop of LED has exceeded the speed of performance improvement, so how to create greater value is a very important issue. This market is big enough to keep the capable people alive and let those who can choose the right partner to live.
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