The agricultural machinery industry has a "turning point". Capital is the arrival of the king era.

[China Agricultural Machinery Industry News] This is an era when capital is king. Capital has penetrated into every corner of our lives, and the agricultural machinery industry is no exception. When the industry enjoys a policy dividend of more than ten years, the social quantity of products and the increasingly rational purchase behavior of consumers determine that the competition situation of enterprises will be even more fierce in the future, which means that in the agricultural machinery industry, it is true. Capital is the arrival of the king era.

The agricultural machinery industry has a "turning point". Capital is the arrival of the king era.

The China International Agricultural Machinery Exhibition held on October 26-28, on the surface, seems to be similar to the previous exhibitions. The companies are still busy and embarrassed, but some details reflect the “turning point” of the agricultural machinery industry: the era of plagiarism is coming to an end. The era of large group development characterized by capital has arrived.

Domestic leading companies have the strength to compete with multinational giants

Regardless of R&D strength or financial strength, only large group companies can truly “provide a complete mechanized overall solution for agricultural production”, such as multinational agricultural machinery giants John Deere and Aike, etc., but for domestic agricultural machinery companies, The scale of the child dares to shout "the whole process of mechanization of agricultural production solutions provider", but in fact, consumers just listen, no one will take it seriously. At this year's China International Agricultural Machinery Exhibition, domestic first-tier enterprises such as Lovol Heavy Industries, China Yituo, and Zhonglian Heavy Industries have launched “high-precision” products with independent intellectual property rights, showing the rise of Chinese power.

In 2011, Lovol Heavy Industries Europe R&D Center was established; in 2013, Japan R&D Center was established; in 2014, Lovol Heavy Industries successfully acquired Europe's century-old agricultural machinery company Apos and the world's leading European company Mattmark in the field of agricultural machinery manufacturing; 2015 9 On the 15th, it further integrated the assets of Lovol Europe, and registered the establishment of the Revo Apos Group Co., Ltd., and completed the construction of the full value chain operation platform in Europe. For Revo, the down-to-earth "globalization" strategic layout has reached the harvest season. At this year's China International Agricultural Machinery Exhibition, in addition to the original product portfolio, Revo Apos agricultural equipment was mainly planted with ARBOS tractors, GOLDONI tractors, and MaterMacc. The series of products such as the machine fully demonstrates the ability of technological innovation. This is not counting, Lovol also staged a three-nation six-party signing of the "Smart Agriculture 2025 Strategy" at the exhibition site, enterprises, universities, the Internet, domestic and foreign, this multi-dimensional strong alliance, in the agricultural machinery industry in China is still secondary, right For Revo Apos, it marks a substantial step forward for the company to become a “smart agriculture total solution” service provider.

As the "Imperial Son of the Republic", China's first tow, this audience is letting the launch of the self-developed domestic first 400 horsepower CVT tractor and the Oriental Red LF954-C driverless tractor. In the context of most domestic enterprises still relying on mechanical shifting, China's one-wheel power shift has left most tractor manufacturers far behind. Of course, the addition of Luoyang’s acceptance has also made China’s “scarred” China’s one-off, with the full-scale mechanization and strength.

The self-developed PL2304 tractor launched at Zoomlion also attracted the attention of the audience. In addition, 24 new connotations and new models of farming machinery, planting machinery, harvesting machinery, drying machinery, agricultural machinery and other products were unveiled, explaining to the audience what is the solution for large-scale, modern agricultural production.

At present, only the three enterprises that promote the independent innovation ability in the domestic enterprises through overseas mergers and acquisitions or the establishment of overseas R&D centers are only able to do this, such as Lovol Heavy Industries, China Yituo and Zoomlion. This fully shows that The power of capital. It is understood that Lovol Heavy Industries only spends hundreds of millions of dollars per year on European R&D centers. China’s Yituo also paid a lot of money for the acquisition of French transmission companies. This is far from the annual output value of several hundred million or several billion Agricultural machinery companies can do it. Therefore, to a certain extent, when the internationalization of these large-scale enterprises began to gain, the so-called market downturn or climax, as Wang Bin, vice president of Lovol Heavy Industry, said, “In any industry. In terms of quantity, the market is in a downturn, but the customer never has a downturn, but the customer is more demanding. He only looks for companies that can meet his needs to consume." Or taking Revo Heavy Industry as an example, in order to break through the bottleneck that restricts product technology upgrades, since 2010, it has invested more than 3 billion yuan in research and development. The result of the investment is also obvious, that is, it has achieved a counterattack against foreign agricultural machinery manufacturing. ". In contrast, foreign companies in this exhibition have changed compared with previous years, but they are not too big.