Why did Chang An, the fuel vehicle stop selling in 2025, dare to be the first independent car company to eat crabs?

When Europe and the United States successively issued a timetable for the ban on the sale of fuel vehicles, almost everyone invariably felt the rapid development of new energy vehicles.

Subsequently, the double-credit policy promulgated by the Ministry of Industry and Information Technology on September 28 also accelerated the pace of development in the area of ​​new energy vehicles by many car companies.

However, at the beginning of the dual-point policy, people must not have expected that a domestic car company would have made a "blockbuster" big move in less than a month.

On October 19, 2017, at the Beijing National Convention Center grand held in Chang'an Automobile New Energy Strategy and New Product Launch Conference, Changhua Automobile President Zhu Huarong announced to everyone: Changan Automobile's new energy strategy - "Shangri-La Plan" was officially launched. ”

Chang'an Automobile will start to completely stop selling traditional fuel vehicles in 2025, which means that Changan Automobile will become the first car company in China to announce a decisive stop of sales of conventional fuel vehicles.

Why is it called the "Shangri-La Plan"?

Regarding Shangri-La, Zhu Huarong, president of Chang'an Automobile, used this paragraph to describe it to everyone: “The holy snow-capped mountains, the verdant grasslands, the quiet lakes, the clear blue sky, the galloping horses and the laid-back cattle and sheep.”

And such a beautiful picture triggers people's sympathy for the pursuit of green life, and the development of new energy vehicles is one of the best ways to build a green home.

With the growing shortage of oil resources, new energy will inevitably become a major trend in the future of automobile development.

The “Shangri-La Plan” is the brand-new strategy of Changan Automobile in the field of new energy, which has opened a new page for the development of Changan Automobile in the field of new energy.

"Shangri-La Plan" as a brand-new strategy for Changan Automobile in the field of new energy, is based on deep thinking of people, cars, industrial chain and nature issues.

The plan shows that in 2020, the construction of three dedicated platforms for new energy will be completed; in 2025, Changan Automobile will start to completely stop the sales of conventional fuel vehicles and achieve electrification of the full-spectrum products.

Changan Automobile is emboldened?

When Zhu Huarong announced at the press conference that he had stopped selling traditional fuel vehicles in 2025, the news immediately exploded in the press.

In recent years, Changan Automobile has always been a leader in the manufacturing of traditional automobiles. While becoming a member of the "3 million clubs", it is also one of the automotive groups that owns more than 50% of its own brand cars.

When learning that Changan Automobile will stop selling traditional fuel vehicles, many people expressed concern that Changan Automobile will abandon the advantages accumulated in the traditional automobile field in the future. How will Changan Automobile complete the layout of new energy fields in the past eight years? ?

Zhu Huarong immediately announced four strategic actions in the “Scillion Action,” “Millions of R&D,” “Partner Program,” and “Extreme Experience” in the “Shangri-La Plan”, demonstrating Chang’an’s determination to develop new energy sources and resolve the issue. People's doubts.

Completion of a new project is naturally inseparable from the support of the company in terms of funding, and even many times the amount of funds invested determines the success or failure of this project.

The "100 billion action" strategy shows that by 2025, Changan Automobile will invest more than 100 billion yuan in the entire industry chain.

This means that Changan Automobile will have sufficient financial support in R&D of new energy products, proprietary platform building, power battery and R&D in areas such as sharing and charging facilities and services, which will become a guarantee for the rapid creation of new energy products. .

Similarly, the exploration of a new field naturally lacks the cooperation of related talents. It can be said that the current competition between enterprises in the new field is the competition between talents. Which auto company can have more and more talented people, the more likely it is to win the competition.

Therefore, Changan Automobile will form a new energy business unit, relying on a global R&D system, 11,000 R&D personnel, more than 400 experts of 16 nationalities, more than 10 “thousand person plan” experts, and PHEV, EV, and high-efficiency internal combustion engines. Leading technology reserves in other fields.

Leading talent also means leading technology, which will become an advantage for Changan Automobile to accelerate the research and development of new energy.

On April 9 of this year, Changan Automobile and Weilai Automobile officially launched strategic cooperation to make people realize that in terms of new energy technologies, sharing the resources of both parties in the development of new energy vehicles is of great importance.

This also confirms the fact that expanding and actively working with many partners is the inevitable trend of the era.

Therefore, Zhu Huarong stated at the press conference: "In the era of sharing, platform, and partner economy, Changan Automobile will integrate the world's best resources, top-notch technologies, and professional talents to join hands with cross-border companies to form a new energy ecology. ring."

Based on the strategic cooperation with Weilai Auto, Bosch Group, Ningde Era, Didi Group, Baidu Ali Tencent and other partners, we completed research on battery energy density, charging methods, battery cost control, and intelligent network-linked new energy vehicle R&D. The development of deep innovation cooperation in each area will transform the advantages of cooperation with strategic partners into advantages in the construction of new energy vehicle systems.

Regardless of Changan Automobile's investment in capital and talent, or the establishment of a partnership with strategic partners, the ultimate goal is to produce new energy automotive products that satisfy consumers and solve customers' pain points.

The "Shangri-La Plan" shows that Changan Automobile will build three special platforms for new energy vehicles by 2020.

By the end of 2025, it plans to launch a total of 21 new-type pure electric vehicle products of various types and 12 plug-in hybrid products.

This will enable Changan Automobile to ensure its overall layout in the new energy vehicle market, so that consumers can buy the most suitable new energy vehicle in different market segments.

In terms of the product strength of new energy vehicles, Changan Automobile will also be dedicated to solving the needs of the user's ultimate experience of “the safest, most convenient and most intelligent” in the future. The realization of "charging for 5 minutes, cruising for 100 kilometers", the cruising range will exceed 1,000 kilometers.

It can be seen that the Changan Automobile's suspension of the sale of fuel vehicles has been carefully considered and has a strategic shift of focus in the long-term planning. This is an excellent opportunity for Chinese brands to achieve curve overtaking in the new energy field.

What other highlights of the conference?

Prior to this conference, Changan Automobile has launched 13 new energy products such as Yahoo EV, New Benben EV and Oliver EV.

According to Zhang Baolin, chairman of Changan Automobile, “From January to September this year, Changan New Energy Automobiles sold 35,000 vehicles, an increase of 150% year-on-year.”

This allows Changan Automobile to have a certain market base and technology accumulation in the new energy field, which will pave the way for the performance of new vehicles in the new energy vehicle market.

The launch of the new strategy demonstrated the determination of Changan Automobile to enter the new energy field. At the press conference, the three new energy vehicles released by Changan Automobile demonstrated the current strength of Changan Automobile.

The three models include the CS15EV, Yap PHEV and the new Yatsen EV300, while the upgraded version of the new Benben EV debuts this year’s launch event, injecting new vitality into the Chang’an new energy product line.

As the first pure electric SUV of Chang'an Automobile, the CS15EV launched two models with a subsidy price of RMB 119,000 and RMB 126,000.

Continuing the appearance of the fuel version of the design, in order to meet the individual needs of young consumers, CS15EV provides hundreds of personalized configuration combinations for consumers to customize exclusive models.

And it uses an advanced multi-gear energy recovery system, only 0.15 kWh per kilometer, and equipped with high-capacity batteries, the maximum cruising range can reach 350 km.

Yipeng PHEV is Chang'an Automobile's first plug-in hybrid limousine. Its subsidy price for the two models was RMB 124,900 and RMB 133,900 respectively.

It adds a blue trim strip to the appearance. At the same time using the P2 hybrid configuration, equipped with self-developed 7-speed wet dual clutch transmission, power experience comparable to the 2.0T engine.

In terms of battery life, it has provided users with more than 60 kilometers of pure electric range. After testing, the maximum cruising range exceeded 1,000 kilometers when full of fuel.

The new escape EV300 is a comprehensive upgrade on the basis of Yat moving EV, after its three models subsidized price of 121,900 yuan -136.9 thousand yuan.

Appearance continues on the models and design of cash models, equipped with a motor and ternary lithium-ion power battery cruising range increased from 200KM to 300KM, the maximum cruising range up to 360KM. The charging efficiency is doubled and the charging time is cut in half.

So far, Changan Automobile's new energy has covered two major areas of cars and SUVs, covering two major technologies of electric and plug-in hybrids, further improving the layout of the new energy automotive market.

Whether it is "discontinued sales of conventional fuel vehicles in 2025," "investment exceeding 100 billion yuan," or "pushing 33 electric vehicles," each of these figures has a very profound meaning.

Changan Automobile not only uses its four strategies to show people its determination and plans to enter the new energy field, but also the listing of three new energy vehicles shows that Changan Automobile is currently in the new energy field.

We believe that Changan Automobile will use the “Shangri-La Plan” as a new starting point to bring more surprises to the development of China’s auto new energy.