China's CNC machine tools have made great progress in the "Sixth Five-Year Plan", "Seventh Five-Year Plan", "Eighth Five-Year Plan" and "Ninth Five-Year Plan". The technical level and quality have made great progress, especially the popular CNC machine tools have competed with foreign and regional manufacturers. condition. However, since the main focus has been on developing technology and improving quality for a long time, the work of market development, marketing, cost structure and management has been neglected. As a result, after the development of new technologies and new products, after the product quality is improved, The company is still in the dilemma of poor product sales. Most of the domestic market is occupied by CNC machine tools from foreign countries and Taiwan provinces, especially the CNC machine tools produced in Taiwan Province occupy a considerable share in the mainland China market. The technology and quality of CNC machine tools in Taiwan are not necessarily higher than those of our CNC machine tools (such as precision, rigidity, etc.), but they have great advantages in terms of cost and price. Therefore, although it is not very superior in terms of technology and quality, it does not affect the CNC machine tools in Taiwan Province occupying the mainland market.
The vast majority of Taiwan's CNC machine tool manufacturers are small and sophisticated small and medium-sized enterprises with hundreds of people and dozens of people. The scale of the company is relatively small. Its advantages are advanced management, flexible mechanism, quick response to market demand, and timely decision-making. In addition, its machine tool parts industry is developed, the supporting parts market is developed, and it has good social cooperation conditions. Therefore, the cost and price of CNC machine tools are low, the production cycle is short, and the market is fast, which is conducive to market competition. In contrast, the main enterprises that produce CNC machine tools are basically state-owned large and medium-sized enterprises, which are relatively large in scale and have advantages in equipment, technology and talents compared with Taiwan enterprises, but our advantages have not been converted into markets. Competitive advantage, the production and sales volume of CNC machine tools is lower than that of Taiwan, and its competitiveness is weak.
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