In May 2011, China's auto companies exported 72,100 vehicles, which accounted for 5.3% of the vehicle's output in the month, an increase of 6.79% from April, and a year-on-year growth of 53.03%. Export volume exceeded that of March 2008 and reached a record high.
Among them, passenger car exports were 43,700, commercial vehicle exports were 28,400, compared with the same period of 2010, the two types of models increased by 71.73% and 31.06% respectively. Against the backdrop of the appreciation of the renminbi, China’s auto exports have unexpectedly risen in contrarian directions.
In the first five months of 2011, the cumulative number of Chinese auto companies was 297,100, an increase of 55.6% over the same period of 2010, of which passenger car and commercial vehicle exports were 167,000 and 130,100, respectively, an increase of 76.62% and 34.98% respectively year-on-year. .
In the export rankings, Chery leads the export market with 55,200 vehicles. Chang'an, Jianghuai, Great Wall and Dongfeng, followed by 35,100, 28,100, 26,800 and 24,600 respectively.
The leader Chery Automobile, apart from maintaining strong growth in traditional markets such as Russia and Ukraine, has also achieved explosive growth in South American markets such as Brazil and Chile. Among them, the Brazilian market is particularly eye-catching, with cumulative sales of 13,605 vehicles in the first half of 2011, a substantial increase of 413.6% year-on-year, becoming the largest exporter of Chery Automobile.
Although the domestic auto market has continued to slump since 2011, foreign markets have continued to improve. The total export volume of Chinese auto companies has maintained a year-on-year growth rate of more than 30% per month. It is predicted that China’s auto exports will exceed the best period in history in 2011, and the number of auto exports during the 12th Five-Year Plan period will also increase significantly. When China has become the world’s largest producer and seller of autos, the time has come for overseas.
According to calculations, China's auto exports accounted for only 3% of total production in 2010. This is far from enough, and the proportion of exports in total output should be higher. By the end of the 12th Five-Year Plan, this figure must reach 10%-15% to be considered normal.
It is understood that the export growth of China's auto industry in the first ten years was slow, reaching a peak by the beginning of 2008. After that, the global economy suffered a financial crisis, and it has not been restored to the best level of exports in these two years. Judging from the current export situation, exports in 2011 exceeded the best period in history.
Like Hummer's fame in the first and second Middle East wars, ZTE Auto, a Chinese domestic auto company that forced the export of tens of thousands of cars to Libya in 2004 and 2005, became famous overnight in the civil war in Libya, enabling the global consumer market to recognize China’s auto industry. .
In fact, there is little chance of success in the emerging automobile market overnight, and more local auto companies are required to intensively cultivate, including brand promotion, network construction, and after-sales service.
In the face of Great Wall Motor’s largest export market, Great Wall Motors is taking effective measures in Russia to enhance brand awareness and reputation. In the first five months of 2011, Great Wall Motor's sales in Russia have reached 7,000 vehicles, which can reach 20,000 vehicles throughout the year. This is due to Great Wall Motor’s strengthening of brand promotion, expansion of sales network, and upgrading of after-sales services in the Russian market, which has increased local market share.
Great Wall Motors in Russia requested dealers to set up single stores because in Russia, in addition to international giants such as Toyota Motors and Hyundai Motors, hybrid cars shops used to sell various models. Great Wall Motor requires dealers to set up single stores, mainly to enhance the overall image of Great Wall Motors.
In terms of brand publicity, Great Wall Motor also has a strong attack. It is understood that in 2010 Great Wall Motor’s publicity expenses in Russia amounted to US$3 million, and in 2011, the publicity expenses will double, and the publicity efforts will be enhanced in such prominent places as the plane and the outdoors.
At present, Great Wall Motors has established a complete after-sale parts supply system in Russia, and four parts transit centers have been established. Each central warehouse has tens of thousands of Auto Parts categories. In addition, each dealership is equipped with a large number of spare parts, and the timeliness of after-sales maintenance is guaranteed.
As an early operator of overseas markets, GAC Gio also attaches great importance to brand building and after-sales service. Guangqi GIO Automobile Export Company said that nowadays overseas emerging automobiles have certain awareness of Chinese automobiles. At present, enterprises need to further develop the market by improving product quality and after-sales services. GAC currently focuses on establishing a claim system in overseas markets. Just like after-sales of domestic automobiles, parts and components that have been under warranty for the previous two years can be replaced for free. Vigorously improving the level of after-sales service is very beneficial to Chinese autos going out.
In fact, many local auto companies have just started to compare the current situation of the emerging automobile market with the Chinese auto market in the early 1990s and have not yet entered the family. At this time, early entrants and intensive cultivators will occupy the major market share in the future.
Judging from the overseas assembly line layout of domestic domestic auto companies, they are mainly concentrated in the underdeveloped areas of the automotive industry in South America, Southeast Asia, the Middle East, Africa, and Eastern Europe. Chinese autos have entered these markets, driving the development of the local auto industry while also avoiding the confrontation between domestic auto companies and transnational automobile giants in overseas markets.
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